Bart Schmidt

Bart Schmidt, originally from Amsterdam Netherlands, spent more than twenty years working in the corporate fragrance development world with two of the largest global fragrance houses, Symrise and Firmenich USA. His final corporate role at Firmenich included US and South American responsibility for their Number One global account, responsible for more than $100 Million sales portfolio.
He started his own agency in 2013 with the goal to help companies navigate the fragrance landscape by creating opportunities for fashion, lifestyle and celebrity brands to develop and launch their own beauty/perfume lines. Besides working with major indie brands like Harlem Candle Co/Harlem Perfume Co, Scotch Porter (Men’s Grooming), Camille Rose Naturals, he also worked with Warner Music Group on a fragrance line for Melanie Martinez (Cry Baby Perfume Milk) and Hayley Kyoko’s “Hue” line.

He's a partner at Olfactory NYC, a young retail brand for custom fragrances with 4 locations (and growing) and recently finalized development for Elon Musk’s “The Boring Co – Burnt Hair” perfume.
His work philosophy is guided by the three “C’s”: Connect, Create and Consider. The last C stands for consideration, sustainability and giving-back."